Case study, Greener Pastures The Launch of StaGreen by HydroCan Study

, Greener Pastures The Launch of StaGreen by HydroCan - Case Study Example This newly created product is said to have been unable to retain water for long once applied on several grass types hence cutting down on the desire for frequent advertising and extra water (MacKenzie 96). However, despite their anxiety to launch their product into the market, they direly needed adequate answers to a variety of questions e.g. the type of segment to set its target, the way to position this new product and the type of strategy for launching the product. The marketing consultants effectively made an analysis of the communication options, prices, costs and markets. Their eventual task was to come up with a comprehensive strategy in order for the new firm to launch its newly designed product. After a comprehensive analysis of this product, it was deduced that the product was extremely beneficial and had the same appearance other fertilizers although it had a significant impact on most common grass types’ root systems. This product also had the ability to reduce the desire for manual watering processes up on most grass types by almost up to 40 percent thus rendering the product to be of considerably high demand (MacKenzie 96). The key issue that needed to be addressed is the type of market to be initially targeted for this new product. There had been a variety of clashing views regarding the target market segment; this firm’s CEO intended to make its initial market segment target as garden market and consumer lawn while Mr. Humphreys preferred the target to be directed to garden market and commercial lawn. Because the two markets needed an extremely different launch strategy, choosing an appropriate segment had been the principal concern. Since both leaders possessed entirely biased positions, the consultants were aware that they had a difficult task of presenting strong, viable reasons to support all their recommendations. In order to render the

3 questions to be answered Essay Example | Topics and Well Written Essays - 250 words

3 questions to be answered - Essay Example The strain is caused by the unexpected change in the number of patients requiring attention and care (Kaplan, Sadler and Little). Such changes may strain the organization’s infrastructure and lead to serious challenges to the organization if there is not government support for the operations. Natural calamities are uncontrollable and may lead to displacement of a large population while also encouraging the outbreak of vector borne diseases that may spread faster. Global or international conflicts may lead to war which affects political stability and the provision of the necessary services. Peace facilitates easier accessibility to the affected population, but if the area is marred with conflict the cost of operation may be increased due to the engagement of security personnel in the process. Conflicts pose a greater challenge than natural calamity because of it is influenced by the action of the state or individuals within the government. They may intimidate the population requiring the medical attention (Joint Commission on Accreditation of Healthcare organizations). For example, the Alshabaab militia group forced the population not to engage in vaccination which in turn affected children’s health. Such actions in conflict areas led to poor health among the population. In addition, the organization working in the area is forced to leave as a result of intimidation. Joint Commission on Accreditation of Healthcare organizations. Health Care at the Crossroads: strategies for creating and sustaining community-wide Emergency preparedness Systems. New York: Joint Commission on Accreditation of Healthcare organizations, 2002. Online Kaplan, Susan, et al. Can Sustainable Hospitals Help Bend the Health Care Cost Curve? 12 November 2012. 25 November 2012 .